A direct response copywriter and former journalist, I use my
reporting experience to absorb, probe, and evaluate every morsel
necessary to create copy that sells.

Since making the sacrilegious leap from reporter to marketer
(only becoming a politician would have been worse), I’ve been
working for clients across the country like:

I could go on, but you get the idea.

I also create and distribute a monthly e-zine and bi-weekly articles featuring:

1. The inside-scoop on new trends and resources in direct response marketing,
2. Real-life examples of direct marketing dos and don’ts, and
3. Guest articles from other marketing gurus like Lee Milteer, Robert Skrob, Fred Gleeck, Ron Romano and others.

If It’s Not Worth Doing All The Way,
It’s Not Worth Doing

Not one for doing anything half-way, I pride myself on being a marketing junkie, lifetime learner and a world-class rower (that last one has nothing to do with copywriting but I love throwing it in whenever possible—no matter how tenuous the connection!)

As for the first two, let me explain. This marketing junkie/lifetime learner trend started early when I decided as an undergrad to double major in Journalism and Sociology…then get a minor in Biology. Since then, I’ve become completely entrenched in this world spending more than $20,000 a year in educational materials, seminars, memberships, etc. I spend $2,000 alone on books from Amazon.com. (I’d be lost without their Super Saver Shipping. Can I get an “Amen?”)

I’m also a student of Dan Kennedy and member of his Peak Performers Gold+ program as well as the Information Marketer’s Association. I contribute monthly as a faculty member of Lee Milteer’s Millionaire Mastermind Group and subscribe to every source of good junk mail, e-mail and other marketing paraphernalia I can sniff out.

My Secret Passion…

When I’m not hunched over my keyboard pounding out stellar copy for your latest writing project, you can find me on the Occoquan River. In the suffocating heat or the stinging cold, you can usually find me enduring a masochistic training session. (Who knew it took so much work to make rowing a boat look easy?!)

The upshot is I get to eat pretty much whatever I want…at least when I’m not trying to make weight for the next regatta!

The truth is there are worse ways to go through life!

Copywriting Samples

“Your Story: Busy professional without the time, inclination, or staff to handle all of your in-house writing needs. You want a copywriter who can quickly grasp your dilemma, synthesize your ideas, create a superior solution then execute it. No handholding required. No prima donna attitude to contend with. You want someone who can take your vision and make it reality.

My Solution: Copy that compels and sells. No babysitting necessary. As a former newspaper reporter, I know how to deliver copy on time and on-target. I understand how to craft copy in a way that communicates powerfully to your target audience. Call on me, for the right blend of clarity and creativity for your next copywriting project.”

Sales Letters
AMS website sales letter
Bermuda Cruise Letter
Image consultant
Law firm
Lee Milteer
Stephen Oliver

Advertorials
Chiropractic Care
Charles Martin

Press Releases
Alex Mandossian
Federal contract facilitator
Recreational accessories company

Post Cards
postcard #1_back
postcard #1_front
postcard#2_back
postcard#2_front

Autoresponders
autoresponder_1
autoresponder_2
autoresponder_3

Tear Sheets
tear sheet.pdf

Lead Generation Ads
Ad #1
Ad #2

Client List (partial)
	American Red Cross
	Real Estate Pre-Foreclosure Guru, Mark Sumpter
	Chesapeake General Hospital
	Obici Health System
	Riverside Health System
	Business Coach, Rick Corbin
	Direct Marketer, Alex Mandossian
	Direct Marketer, Anthony Wilson
	Sarah Moody Foundation
	Pilbara
	Premier Law Group
	Barker, Campbell and Farley Marketing Agency
	TRW Marketing
	Tele-Video Productions
	Nicholas Travel
	Chiropractor, Michael Whalen
	Chiropractor, Arthur Crago
	The Image Architect, Sandy Dumont
	T.A. Consulting, Inc.
	Morgan James Publishing
	Dentist, Dr. James Meares
	Hampton Roads Rowing Club
	A Better Alternative (mediator)
	The Ianucci Group
	Ox Cargo Systems
	The Carousel
	Tidewater Coffee
	Carbuffs
	Hunt Club Consulting
	The Groom’s Guide